The Music Industry Raw
Pirates, Clubs, House and Garage
By Tony Portelli
In a fascinating account of one of the world’s most complex business environments and one man’s journey through it, The Music Industry Raw is part biography, part dissection and part educational guide that follows a young boy who was inspired by London, family life, football and music – a love that nearly ended in a long-term prison sentence.
Fortunately Tony, like many who went on to succeed because of his drive and direction, was given another chance. That chance turned into his “sliding doors effect,” and had a direct and positive effect on his life and those of others.
“What has been written within these pages, a first of its kind from a genre, is probably the most contentious behind-the-scenes book ever penned about the music industry,” Tony says.
Within the book, Tony dissects such acts as The Streets, Ms Dynamite, So Solid, MJ Cole, Luck and Neat and many more. He explores why the “sexy and stylish scene went into free fall,” and where the music industry is today.
He also predicts the future hits from nu skool and takes readers behind the scenes at the awards ceremonies. Will the dot com revolution destroy or enhance the music industry? Tony offers his thoughts as he peruses “the 10 greatest UK house and garage records.”
An insightful and candid exposé on a multibillion-dollar system that was usurped by many of the performers it failed to assist, The Music Industry Raw pulls no punches. This is the backstage pass every serious music fan should not be without.
Tony Portelli is creator of a leading London record label and manager for one of the pioneering acts over the past decade. He became part creator of a genre of music that took inspiration and street culture and turned it into careers for many who also had a dream.
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